Donor response is moving at a glacial pace. You’re unique, but few people see that. Sure, you look great in your tux, but then again so does everyone else.
OMM’s branding process helps you to discover and communicate what makes you and your organization unique so you can finally stand out from the crowd. Our branding services will empower you to freeze your competition and warm the hearts of donors, connecting them to your message and help you build donor loyalty.
Because the answers are not all black and white, OMM researches and analyzes your market, competitors, goals and how you connect to the public so that you have a better understanding of the strengths and weaknesses of your organization’s message and image.
Together, we help you melt down our research to create a brand identity that is unique to the heart of your organization and shows you how to creatively and consistently express your message through all forms of media and in all of your points of contact.
BRAND IMPLEMENTATION AND MONITORING
The OMM branding process will never leave you alone in the cold, but will assist you in how to practically apply your new brand and continually monitor it so that your message remains relevant your organization’s growth does not freeze up again.